Unleashing the Power of Self-Belief: An Inspiring Journey with Tory Archbold


For a recent podcast episode, I loved hearing the inspiring journey of Tory Archbold, a powerhouse businesswoman, CEO, and Founder of Powerful Steps, host of the popular podcast 'Powerful Stories,' and the founder of the brand communications agency Torstar.

Tory’s story is a testament to the transformative power of self-belief and the incredible possibilities that unfold when you step into your power.

From Humble Beginnings to Global Success

Tory Archbold's journey is nothing short of remarkable. With over 24 years of experience in brand building, public relations, digital media, and events, she has worked with some of the world’s most influential celebrities, entrepreneurs, and CEOs.

But Tory’s success was not handed to her. She faced numerous challenges and setbacks, which she transformed into stepping stones for growth.

Tory’s story began when she decided to back herself and start her own business at the age of 24. Despite having no media connections and no experience in writing press releases, she founded Torstar, a brand communications agency that soon became one of the top agencies in Australia.

Tory's authenticity and genuine care for others helped her build long-lasting connections and attract the world's top-performing brands, celebrities, and influencers.

The Power of Journaling and Self-Reflection

One of the pivotal moments in Tory's journey was her trip to Bali, where she spent two weeks journaling and reflecting on her life. This period of self-discovery led her to realize her true passion for storytelling and brand building.

Through journaling, Tory gained clarity about her goals and the direction she wanted to take in her career.

She emphasizes the importance of self-reflection and understanding one's true purpose as key elements in achieving success.

Overcoming Adversity and Standing in Your Power

Tory’s journey was not without its challenges. She faced personal and professional obstacles, including a near-death experience due to a burst appendix.

This life-altering event made her realize the importance of happiness and self-care. With the guidance of a surgeon who told her, "A happy heart is a magnet for miracles,"

Tory transformed her life by focusing on her values, intent, and purpose. She learned to eliminate what no longer served her and create space for new, positive opportunities.

Building Authentic Connections Through Coffee Dates 

Tory is well-known for her 'coffee date' strategy, which she has practiced for over two decades.

This approach involves having three coffee dates each week: one with someone she knows, one with someone she wants to partner with, and one with someone outside her comfort zone.

This simple yet powerful networking technique has allowed Tory to build an extensive network of authentic connections and gain valuable referrals.

Five Key Insights from Tory’s Journey: 

  1. Self-Belief is Your Superpower: Understanding and harnessing your self-belief is crucial in overcoming obstacles and achieving success. When you believe in yourself, you become fearless and unstoppable.
  1. The Power of Journaling: Regular journaling can provide clarity, direction, and insight into your true purpose. It allows you to reflect on your experiences, understand your passions, and set meaningful goals.
  1. Authentic Connections: Building genuine relationships through networking and coffee dates can open doors to new opportunities and partnerships. Invest in connecting with like-minded individuals and offering mutual support.
  1. Embrace Challenges: Every setback is an opportunity for growth. Embrace challenges, learn from them, and use them as stepping stones to move forward.
  1. Trust the Process: Surrender to the journey and trust that the universe will open the right doors at the right time. Stay true to your values and purpose, and be open to the possibilities that come your way.


Tory’s journey is a powerful reminder that with self-belief, authenticity, and a willingness to embrace challenges, you can achieve incredible success and create a life you love.

Join us in our virtual online book club GROW in September 2024 to read Tory’s book, 'Self-Belief is Your Superpower,' and gain further insights into her journey.

If you’re in Melbourne or Sydney, don’t miss the opportunity to attend our breakfast events in August 2024, where Tory and I will discuss the power of connection and the impact of journaling on personal and professional growth.

Stay inspired and keep dreaming big!

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.