#396 - THE POWER OF KNOWING YOUR PURPOSE

Do you know what your true purpose is?
Not your job title or the roles you play for others, but that deeper reason you’re here.
In this episode, I explore why purpose matters so much - and how connecting with it can shift everything.
I’ll never forget my own “3am moment,” lying awake years ago, restless and uncertain about my future. I asked my partner Paul, “What am I going to do with my life?”
That night, I grabbed a pen and scribbled down what really mattered to me - and it changed everything.
That little list became the foundation for building my dream life and, eventually, inspiring others to do the same.
Here’s what you’ll take away from today’s episode:
✨ Why discovering your purpose is the key to clarity, joy, and resilience.
✨ How your values act as a compass pointing you toward what truly matters.
✨ Simple, small steps you can start taking today to live with more intention.
You’ll also hear about a powerful upcoming workshop I’ll be running inside the Dream Life Coaching Program this October, where I’ll guide you through tools and exercises to uncover and live your purpose.
Life is short - even if we’re lucky enough to live a long one.
You deserve to spend yours with meaning and intention. So grab your journal, take a pause, and join me in this conversation.
I promise you’ll walk away feeling inspired, with practical steps you can take right away toward living your purpose and creating a life you truly love.
As always, I’d LOVE to hear what resonates with you from this episode and what you plan to implement after listening in. So please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here.
Have a wonderful weekend …and remember, it all starts with a dream 💛

Dream Life & kikki.K Founder
SHOW NOTES:
- Follow me on Insta and TikTok
- If you feel it's time to take a leap and invest in you, join:
- My Platinum Coaching Program where in October our focus will be on Living Your Purpose and deepening your alignment with your values. Learn more here.
- My Dream Business Book Club here. In October, we'll be reading and learning from: $100 Start Up: Reinvent the Way You Make a Living.
- My online personal Growth Book Club GROW, October, where we'll be reading and squeezing the learnings out of Creative First Aid: The Science and Joy of Creativity for Mental Health, by Caitlin Marshall.
-
Dream Life Community Facebook Group: Connect with like-minded dreamers.
RESOURCES:
- Sign up to our email list here to hear about upcoming workshops.
- Take your first step to getting clarity on what you want from life with this free bonus dreaming exercise here 101 Dreams Audio Guide
- Buy Kristina's book, Your Dream Life Starts Here
- Discover how close you are to living your Dream Life. Take our 5min Quiz here and get personalised insights emailed to you...
TRANSCRIPT:
Hello and welcome back.
I want to start today with a simple but powerful question:
👉 Do you know what your purpose is?
Not your job title. Not the roles you play for others. But that deep, soul-level reason for why you’re here.
Because when you connect with your purpose, something shifts. Life feels lighter. Decisions become clearer. Even challenges start to feel like stepping stones on the path you’re meant to walk.
I know this firsthand. Years ago, I had what I now call my “3am moment.” I remember lying awake, restless, and asking my partner Paul: What am I going to do with my life? At the time, I had no money, no clear plan, and no idea what my future would look like.
But that night, when I picked up a pen and wrote down what really mattered to me, I unlocked something life-changing. That simple list became the seed of everything I’ve created since — from building a global brand, to writing my book Your Dream Life Starts Here, and now inspiring others to live a life they truly love.
And here’s the truth: you can do this too.
Why Purpose Matters
Purpose gives your life direction. Without it, we drift. We chase goals that don’t fulfill us, or we tick boxes because it’s what we think we should do.
But when you’re guided by purpose, your energy changes. You wake up with clarity. You make choices aligned with your values. You feel more alive, even in the ordinary everyday moments.
How to Start Finding Your Purpose
If you’re thinking, But I don’t know where to start, don’t worry. Here are three gentle, practical steps:
-
Reflect on what matters most.
Grab a journal and write down your values. Ask yourself: What do I stand for? What brings me joy? What do I want more of in my life? Your values act like a compass, pointing you toward your purpose. -
Look back at moments of energy and flow.
Think about times when you felt completely lit up — when hours passed without you noticing. What were you doing? Who were you with? These moments often hold clues to your deeper why. -
Start small.
You don’t need to have your life purpose written on a billboard tomorrow. Begin with one experiment. Try something new that excites you. Write a dream list. Volunteer. Take a class. Purpose is discovered through doing, not just thinking.
And remember: it’s about progress, not perfection. Every small step brings you closer.
Living Your Purpose
Discovering your purpose is just the beginning. The real key is to live it — and that’s often easier said than done.
As I was journaling this morning, I reflected on my own purpose and how incredible it feels to live it — to stay true to it even when it’s hard. Living your purpose takes courage, but it’s so worth it.
If this conversation is stirring something in you — if you’re craving clarity, if you’re ready to feel more fulfilled and aligned with your true self — I’ve got you covered.
This October, inside my Dream Life Coaching Program, I’ll be running a powerful workshop all about Living Your Purpose. Together, we’ll explore tools and exercises I’ve used myself and with others around the world. You’ll walk away with clarity, direction, and a practical plan to start living your purpose — not one day, but today.
Because here’s the thing: life is short, even if we’re blessed with a long one. You deserve to live with meaning, joy, and intention. Your purpose isn’t out there waiting for someone else — it’s waiting for you.
A Final Thought
So, let me leave you with this question:
👉 What’s one small step you could take today toward discovering your purpose?
Write it down. Commit to it. Trust that those small steps will lead you to a life you truly love.
I can’t wait to go deeper with you in October. And if you’ve got any questions, pop into the Your Dream Life Podcast Facebook Group — I’d love to hear from you there.
As always, thank you for joining me.
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